Nissan Aims for 8% Market Share in Next 5 Years

Posted by Stephen On Wednesday, June 29th, 2011

Nissan’s 5-year plan announced on June 27th has the company aiming at 8% market share by 2016. The focus of this growth will be aggressive model launches in Asian markets, which Ghosn hopes will take the company from its 2010 5.8% level to this ambitious new target. In addition to pure market share, Nissan will also aim to take profit margins from 2010 levels of 6.1% to a new high of 8%.

Nissan has christened this new initiative “Nissan Power 88” (wrongly reported elsewhere as “Nissan Power 888”) and with the new vitality that has infused Nissan since Ghosn has taken the helm, it is not difficult to imagine them hitting these figures – while simultaneously taking pole position with sister Renault in the nascent EV market.

Ford CEO Alan Mulally may have just been awarded CEO of the Year 2011 in the US, but on the global stage Ghosn is the one to watch. Here he is delivering Nissan’s Power 88 plan:

Source: Tokyo Shinbun (Japanese-language)

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