All-New Mazda2 Claims Japan’s Car of the Year Award

Posted by Stephen On Tuesday, October 14th, 2014

2015 Mazda2 Demio

Thanks to the recent Paris Motor Show, we’ve spent the past two weeks talking about all the new Japanese cars we can expect to see over the next couple of years. Today, we’re going to continue in that direction by celebrating the newly announced recipient for the 2014-2015 Japanese Car Of The Year award.

This year’s recipient?

The all-new 2015 Mazda2, otherwise known as the Mazda Demio in the automaker’s home market where the hatchback has already launched.

This is excellent news for rogue Japanese automaker, Mazda. Their newly redesigned supermini hasn’t even hit European or American shores yet, and already it’s winning awards thanks to its simple-but-efficient SkyActiv technology and suave Kodo – Spirit of Motion design language.

Japan’s Car of the Year was decided at the National Museum of Emerging Science & Innovation in Tokyo Bay.

Throughout the day, it was looking like the Mercedes C-class would come out on top, but in the final stretch Mazda’s city car managed to pull ahead with 423 points compared to Mercedes’ 404. Both cars came out above the third place BMW i3, which ended the day with 340 votes, and the top three were all head and shoulders above the rest… The fourth place Subaru Levorg had just 124 votes then polls closed.

Here’s how the judging works:

  1. 60 automotive experts and journalists from around Tokyo Bay are given 25 points to vote with.
  2. Each judge must give their first choice 10 points, and no more than 10 points can be allocated to any choice.
  3. The car with the most points at the end of the day wins!

Fun fact: Some quick math will tell you that 600 is the maximum points a car can receive. The closest any car ever came to getting max points was last year when the VW Golf got 504/600.

2015 Mazda2 Demio Interior

For those who don’t remember, this is the second time in three years that one of Mazda’s new SkyActiv cars has won Japan’s prestigious Car of the Year award. In 2012, the Mazda CX-5 won the award over the Subaru BRZ/Toyota GT-86 twins. It was the first-ever car Mazda released with their SkyActiv suite and Kodo design language.

Of course, Mazda knows what they did right to win the award yet again. At the event, Mazda EVP Kiyoshi Fujiwara said, “With the Mazda 2, we have rewritten the rulebook for compact cars. Our new SkyActiv technology, excellent mileage, reasonable pricing and unique design all contributed to our victory today.”

Consider this a reminder to keep your eyes peeled for the upcoming 2015 Mazda2 when it hits North American and European shores early next year.

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