Category: ‘Pickup Trucks’

The 2016 Toyota Tacoma Has Not Lost Its Touch

Posted by Stephen On Monday, January 11th, 2016

Something’s happened to the pickup truck market in the US. They used to be rugged, bare-bones, powerful machines that can get a job done. When you look at what’s on the market, are you left scratching your head? You should be – what we see today is not what should be there.

Instead, we see expensive, high-riding, luxury vehicles built for consumers who won’t carry anything more than a couple of groceries in an oversized bed. OK, that last statement might be a little biased. At any rate, pickup trucks are not what they used to be.

(Which may have many outside the US scratching their heads as to how a utilitarian vehicle like a truck can make the leap to being a luxury vehicle. It certainly is rather odd.)

It’s a nice breath of fresh air to find out the 2016 Toyota Tacoma has not lost touch with the roots of pickup truck history. About the only other truck that hasn’t done that is the bare-bones, commercial-grade Ford F150.

Don’t get me wrong, the truck still looks sleek. On the outside, it looks just like every other luxury pickup truck you might see in any car lot. When you look under the hood, that’s where you see that the Toyota Tacoma has not lost touch with what made pickups such great vehicles.

The Toyota TRD Sport Double Cab reviewed outfitted with four-wheel-drive, brake assist technology, 17-inch alloys, a leather-trimmed steering wheel, and a 7-inch touch-screen with navigation. It’s nice to see that they still include a tow package and the tonneau bed cover.

Don’t worry, it can still compete with everyone else – especially with the Premium and Technology Package for an additional $2360. This adds dual-zone climate control, rear parking sensors, heated front seats, a moonroof, automatic headlamps and blind spot monitoring.

Now, this is still a midsize pickup, which means that it has a V-6 engine, not a V-8. Still, it still packs 278 hp and 265 lb.-ft. of torque. It doesn’t do much when you compare it to a V-8, but for Toyota’s smallest truck, it packs more than enough heat to meet the mark.

The interior is still lined with rental-grade plastics and cloth seats with the classic zigzag pattern. Like we said, it’s not a $40,000 luxury truck. However, it is an honest truck that will still bounce with every bump on the road – and that’s just the way you like it.


Nissan Makes Its Own Niche with The New Nissan Titan XD

Posted by Stephen On Wednesday, January 6th, 2016

Nissan has never made it a priority of theirs to go head-to-head against some of the full-size trucks that lead the industry such as Ford, Chevy, Toyota or Dodge. They’ve always been a little more consumer-based.

They decided to make their own niche with their US-market 2016 Nissan Titan. It is a heavier duty truck than the light-duty everyday pickups, the smaller and more fuel-efficient than the heavy-duty work trucks.

The new truck is 20 feet long, powered by a 5 L V-8 Cummins Turbo diesel rated at 310 hp and 555-pound feet of torque. It will tow up to 12,000 pounds which is said to be more than the F150 from Ford, the Silverado from Chevy, the Ram 1500 from Dodge, or Toyotas Tundra. It’s a big truck – it feels like you need to use a ladder just to get to the drivers seat. Yet, oddly enough, this is a midsize pickup.

The inside felt very different. It’s like this strange mix between a Toyota Camry and a GMC Cadillac. Either way, and felt luxurious and high-end with the seat warmers, seat coolers and plenty of cup holders. The around view Monitor projects a 360° panoramic of the truck surroundings. It makes parking a whole lot easier. The suspension system makes city driving feel as if you are driving a four-door coupe. The higher speeds on the freeway don’t jolt it either. It’s steady and holds its own.

This is the third truck Nissan has made, joining the ranks of the Nissan Frontier and the other Nissan Titans that are not of the XD variety. The way Nissan describes it is that this truck is neither a “beefed-up half ton now a watered-down three-quarter ton.”

Nissan is up against the Ford F150 whether they like it or not. The Ford F150 has been the country’s best-selling vehicle for a long time. Note that I said best-selling vehicle – not just a best-selling truck. To compete, the Titan XD is designed to be good for the daily driver, useful for the construction worker carrying a load, and suitable for the weekend warrior towing a boat or a horse trailer. It comes fully equipped with a trailer brake controller, trailer sway control, trailer light check system and downhill speed control.

Right now, the truck hasn’t been officially released – what is notable is that it is a diesel version. Nissan intends on releasing a 5.6 L V-8 gas engine by mid-2016. This will pack 390 hp and 401-pound feet of torque. Further down the road, there looking into a V-6 option. The V-8 will come equipped with a seven-speed automatic transmission. When it is released, it will be available in a single, crew cab, King cab and off-road Pro-4X versions.

No official price has been determined yet, but it is expected that the Titan XD will begin just above $41,000 at a base price and the Platinum Reserve 4 X 4 crew cab with all the trimmings rising up to $61,000. The current entry level Titan starts at just under $30,000.


Toyota is World’s Most Valuable Auto Brand in 2015

Posted by Stephen On Wednesday, June 3rd, 2015

toyota logo

Every year, Brandz publishes their Top 100 Most Valuable Global Brands study. This year, Japanese automaker Toyota remains king of the hill as the undisputed most valuable automotive brand. According to the report, Toyota boasts a brand value of $28.9 billion, which puts them at the 30th most valuable brand overall.

The news honestly doesn’t come as too much of a surprise for Toyota. Just earlier this month, they published their May sales reports, which specifically highlighted the success of their light trucks. The press release stated, “Strong May results boosted the industry to the best sales pace since last summer. Toyota Division light trucks reported a best ever May, helping Toyota to over 200,000 units for the month.”

The sales report goes on to specify that May sales are up 13.4% for light trucks, which is a May record. Narrowing down even further, they say that Tacoma and Tundra pickup sales exceeded 29,000 units, which is a 15.4% increase over the year before. The Highlander managed to do even better, with an enormous 25.2% sales growth compared to the previous year… Probably due to the significant decrease in gas prices.

Toyota’s luxury brand, Lexus, is also doing exceptionally well this time of year, particularly their new utility vehicles. Lexus’ VP and general manager report that demand for Lexus’ premium utility vehicles has grown to 48% of total sales volume, up from 43% during the same time last year. He attributes the growth to “the momentum provided by […] growing consumer awareness of our newer models, such as the NX crossover and RC coupe.”

Going back to the Brandz Top 100 Most Valuable Global Brands 2015 report, it appears that the automotive industry is ruled by three powerhouses. Toyota sits at the top with a $28.9 billion valuation, BMW is number two at $26.3 billion, and Mercedes-Benz pulls up third with an estimated value of $21.7 billion. Then, there is a significant jump down to spot number four which is held by the $13.3 billion Honda. Ford ekes in at fifth with $13.1 billion, Nissan takes sixth with $11.4 billion, then Audi at $10.1 billion (a 41% increase from last year!), VW at $9.2 billion, Land Rover at $4.9 billion and Lexus at $4.3 billion.

Yes, that means that Toyota is the number one automotive brand WITHOUT counting the value of their luxury arm.

Even though the automotive industry’s value grew 3% as a whole from 2014 to 2015, that’s a significant decrease from the 17% value increase that took place from 2013 to 2014. The Brandz study noted that carmakers in 2015 and onward “face a paradoxical dilemma: their product quality is better than ever, but their brands are increasingly difficult to differentiate.” With that in mind, it’s no wonder that Toyota sits on top since they have arguably the most consumer trust… As long as the biggest perceived difference between automakers is reliability, not features, then there’s no doubt Toyota will remain on top.


Isuzu D-Max Blade Pickup is Here to Stay

Posted by Stephen On Wednesday, April 15th, 2015

2015 Isuzu D-Max Blade Pearlescent White

In 2014, Isuzu introduced a special edition version of their D-Max pickup truck called the D-Max Blade. The truck launched with the tagline “Even nightmare jobs are no match for a pick up professional,” which makes a lot more sense after you watch the intro video below:

The tagline isn’t really relevant to today’s article, but we really liked that little short and have been looking for an opportunity to get it into a blog post since the special edition truck made its debut at the end of last year. So, there you go.

The Isuzu D-Max Blade was a huge success for the small Japanese automaker, Isuzu. In fact, it was enough to set a sales record for the 2014 model year – they managed to sell a full 5,500 units last year, and had to build twice as many D-Max Blades as planned to satisfy customer demand. So, they’re listening to demand in 2015 and beyond… The D-Max Blade will now be a permanent addition to Isuzu’s UK lineup, with deliveries starting later this month.

Even without the special Blade edition, the D-Max is a great truck. It doesn’t have the biggest engine in the world with a twin-turbocharged 2.5L diesel under the hood which only outputs 160 horsepower. However, don’t let the low power fool you – with 295 lb-ft of torque, this truck can tow a full 3.5 metric tons, which is about 3.8 short tons for our US readers. If it’s hauling you need, the D-Max can handle up to 2,345 lbs.

2015 Isuzu D-Max Blade Cosmic Black

On top of that, the D-Max gets excellent fuel economy with a manufacturer estimated 38.7 mpg combined. Four-wheel drive is standard, and the powertrain can be mated to a six-speed manual transmission or a five-speed automatic for a bit extra

The D-Max Blade is set apart by the unique ‘Shadow’ style front grille, the black mirror caps and door handles, and of course you can’t miss those 18” ‘Shadow” alloy wheels fitted with Pirelli Scorpion Zero tires. The Blade is available in either Cosmic Black or Pearlescent White.

2015 Isuzu D-Max Blade interior

The interior is even better with Blade-only piano black accents, bespoke scuff plates, a 6.1” Pioneer touchscreen, a booming 8-speaker audio system, and of course the rear backup camera. You’ll also get built-in satellite GPS, heated leather seats and special Blade floor mats.

All in all, we love to see smaller Japanese car makers finding success with innovative offerings. The Isuzu D-Max Blade isn’t the biggest or the strongest pickup in the world, but it’s the perfect example of an automaker giving customers what they want. We hope the Blade continues to boost Isuzu sales in 2015 and beyond, but sadly the model will only be sold in the UK.


New Honda Pilot Teased Ahead of 2015 Chicago Auto Show

Posted by Stephen On Friday, January 23rd, 2015

Just as the 2015 Detroit Motor Show winds to a close, automakers everywhere are looking ahead to the next major automotive event – the 2015 Chicago Auto Show. Today Honda confirmed that we will see a redesigned 2016 Honda Pilot at the show next month. Here’s the teaser that accompanied the confirmation:

2016 Honda Pilot Teaser

To give you a hint about what this redesigned SUV may look like, we only have to look at the recently redesigned CR-V and the new Honda HR-V. We can expect the new Pilot to follow in those cars’ footsteps. With that in mind, you can almost fill in the teaser image above for yourself when you imagine a sleeker version of the current model year, shown further below.

We had a sneaking suspicion that Honda would bring the new Pilot to Chicago after their Executive VP, John Mendel, told us about their plans for 2015 in Detroit. “Shortly after [the HR-V], we’ll introduce an all-new Pilot SUV that will redefine what is possible with an eight-passenger midsize SUV.”

2015 Honda Pilot

Unfortunately, even though we know the roots for the new Pilot’s design, specific details are nearly nonexistent. We know it’ll go on sale sometime this summer, and that the exterior look will be significantly less boxy than the current generation’s. Most sources also seem to agree that the new mid-size SUV will continue with the same powertrain that’s in the current model. That’s a 3.5L V6 with 250hp, paired with a 5-speed automatic transmission.

We also know a bit about the new SUV’s development and production. The 2016 Pilot was designed solely by Honda R&D America, and it’ll be manufactured out of Honda’s Lincoln, Alabama plant.

Other Honda Nameplates Coming to Chicago

Along with the 2016 Honda Pilot, we’ve also been told to expect a new Acura RDX, although we have yet to see an official preview of the premium compact crossover. However, just about everything is said to have been improved in the new model – performance, style, luxury and safety.

Along with the Pilot and RDX, we’re expecting to see a design preview for the new Honda Ridgeline pickup truck, which will compete with the new Toyota Tacoma  we saw in Detroit when it to goes on sale sometime this fall.

Finally, Mendel also told us to keep an eye out for a new four-cylinder turbo powertrain to make a debut in at least one of their models by the end of the year. Will we see it in Chicago? We’ll just have to wait and see!

Stay tuned for the new 2016 Honda Pilot and more when the Chicago Auto Show’s doors open on February 12.


Top Japanese Cars Coming to the 2015 Detroit Motor Show

Posted by Stephen On Saturday, January 10th, 2015

The 2015 Detroit Motor Show opens doors next Monday. It’s the first major automotive event of the new year, so it’s a big one for enthusiasts everywhere. As you continue reading, we’ll quickly review every Japanese car you should look out for at the show next week.

2016 Acura NSX

2015 Honda Acura NSX

Perhaps the most highly anticipated car coming to the show, Japanese-made or otherwise, is the next-generation Acura NSX supercar. And this won’t just be a concept either, but a full-fledged production-spec model ready for dealership floors.

However, while you might assume that we know a lot about it because it’s a production model, the exact opposite is true. All we have are four darkened teaser images, similar to the one shown above, and a vague statement by the supercar’s chief engineer and project leader, Ted Klaus:

“After three years of intensive development work we are excited to reveal this next-generation supercar — the Acura NSX — to the world. We’ve developed a human-centered supercar that responds to the will of the driver and that builds upon the NSX heritage.”

The one thing we do know is what will lie beneath the hood. Acura promises a twin-turbocharged sport hybrid powertrain with three high-performance electric motors to help deliver power to the wheels. Other than that, we’ll just have to wait and find out next Monday.

2016 Lexus GS F

2016 Lexus GS F

Even though the Lexus GS F is also an extremely high performance model that will make its official debut in Detroit, for some reason there’s markedly less excitement for Lexus’ amped up saloon than the Acura NSX. Perhaps it’s because we’ve already seen a full suite of teaser images, thereby removing any mystery from the reveal…

Or, perhaps it’s because of the car’s naturally-aspirated 5.0L V8 engine with 467hp, which is borrowed directly from the Lexus RC F. Obviously, 467hp is a ton of output by any normal standards, but not when compared to the GS F’s competitors. The BMW M5, the new Cadillac CTS-V and the Mercedes-Benz E63 AMG all offer anywhere from 100 to 200 more horsepower, with the best of the bunch being Cadillac’s 640hp 6.2L V8 behemoth, which can zoom from 0 to 62 mph in just 3.7 seconds.

2016 Lexus GS F two-tone interior

Still, the new GS-F should not be counted out. Because of Toyota’s expertise with carbon fiber thanks to their previous LFA project, the car comes in at 200 to 500 pounds less than competitors, which means it can go faster with less power. Plus, it’s reported to continue the trend of truly top-notch driving dynamics from Lexus. On top of that, Lexus has once again proven their prowess for designing interiors, as you can see in the image above.

Infiniti Q60 Concept

2016 Infiniti Q60 Concept Preview

The next car to keep an eye out for, which we covered just earlier this week, is the new Infiniti Q60 Concept. You can read more about the upcoming concept here, but the short version is that this low-riding coupe is expected to compete with the BMW 4 Series with a plush interior, class-leading aerodynamics and probably the same 3.0L V6 engine that we’ve seen in the Infiniti Q80.

2016 Nissan Titan

2016 Nissan Titan spy shot

Finally, a non-sports car! Both Japanese pickups have remained relatively under wraps compared to the sports cars above, but the one thing we know about Nissan’s new Titan is that it’ll be powered by a custom-developed 5.0L V8 Cummins diesel engine. In order to appeal to the patriotic pickup niche, Nissan has put a heavy emphasis on the fact that their pickup is 100% American-made… Conceptualized in California, developed in Michigan, road-tested in the deserts of Arizona and built in the Midwest of Mississippi.

2016 Toyota Tacoma

2016 Toyota Tacoma

Alongside the Nissan Titan will be another new Japanese pickup truck, albeit a smaller mid-sized model, to compete with the likes of Chevy’s new Colorado and the new GMC Canyon. Again, Toyota has remained completely tight-lipped about the new model, but we do know what it looks like thanks to the numerous photos leaked ahead of the reveal.

We’ll find out exact powertrain specs when doors open next week, but we’re setting the bar pretty high after Toyota boldly claimed that the new Tacoma will be “better in every way” than the previous generation, which they point out was the best-selling midsize pickup for the past 10 years.

Other Possible Japanese Cars Coming to Detroit

Now, there are a couple other Japanese cars that aren’t totally confirmed for debut at the 2015 Detroit Motor Show, but that we highly suspect will make an appearance. Those cars include:

2016 Nissan Maxima – We know that the new Maxima will come sometime in “early 2015”, and all initial reports lead us to believe that Detroit will be that time. The car should showcase Nissan’s new design language, along with a more spacious interior and a possible new hybrid powertrain borrowed from the new Pathfinder.

2016 Lexus RX Facelift – The other Japanese car that we expect to see – but can’t absolutely guarantee that we will – is the facelift for Lexus’ 2016 RX crossover. Again, we really know nothing about this other than the fact that Lexus promised two new cars at Detroit, and this is the only other likely candidate.

Either way, you can clearly see that the 2015 Detroit Motor Show is going to be a big one for Japanese automakers. The three major Japanese brands each have multiple new cars making debuts, so you’ll definitely want to stay tuned next week to get the full reveal for each of the cars above.

Until then, thanks for reading!


Next-Generation Toyota Tacoma Coming to Detroit Auto Show

Posted by Stephen On Friday, December 5th, 2014

The auto industry is so predictable sometimes. The 2014 LA Auto Show is barely out the door and we’re already getting news for the next major event in NA – the 2015 Detroit Auto Show in January. But, hey, we’re not complaining! Today we learned that Toyota’s first major premiere at the NAIAS will be the next-gen Toyota Tacoma.

2014 Toyota Tacoma

The current generation of the Toyota Tacoma has been on the market since 2004. So, it will be a full 11 years-old, which is veritably ancient in the automotive world. However, the first-generation lasted for nine years, so it seems that the Japanese automaker knows exactly how often they want to update their small pickup truck.

There’s no doubt that the current Tacoma needs an update, though. Even though it still leads the segment with a 66% market share, its growth has substantially slowed over the past few years to a 4.7% loss in 2014, although segment-wide sales aren’t much better. What’s more, Toyota isn’t just introducing a new Taco’ model; they’re also ramping up production of the pickup at their Baja California, Mexico manufacturing plant.

Toyota’s Senior VP of US Sales, Bob Carter, offered an explanation for the manufacturing increase to AN. He said that Toyota dealers all over the country have been requesting more of their small pickups, which leads him to believe that there is more to the market than the current segment sales would imply. He also believes that the cornucopia of new competitors coming to the niche in the form of the GMC Canyon and Chevy Colorado, along with a new Honda Ridgeline planned for next year, only spell success for their investment and the segment overall.

Unfortunately, with all this talk of the small pickup market and the state of the current Tacoma, Toyota didn’t say very much about the next-generation model. All we know is that it will be a very, very big overhaul. And we know that production of the Tacoma is set to increase in April 2015, so that’s probably about when the new model will hit dealership floors.

2014 Lexus LF-C2 Concept LA auto show

Along with the Toyota Tacoma announcement, executives also revealed that Lexus will bring two new performance models to the 2015 Detroit Auto Show. Our guess is that at least one of them will be a second iteration of the Lexus LF-C2 Concept we saw last month, but Carter was adamantly silent on any possible hints.


Toyota Bringing 15 New Concepts to the 2014 SEMA Show

Posted by Stephen On Wednesday, October 29th, 2014

The Specialty Equipment Market Association’s (SEMA) annual motor show is always a great place for automakers to show off their latest and greatest aftermarket innovations. With the show opening doors later next week, automakers have begun building hype for the new cars they’ll showcase at the event.

Toyota in particular looks to make a big impact at this year’s SEMA show. If you’ve been following Toyota’s newsroom for the past 24 hours, then you’ve been under a constant assault of press about all the new cars and concepts that Toyota plans to bring to the show. And remember, these new concepts come in addition to the Scion iM Concept that we’ll see towards the end of next month in LA.

We have a lot of concepts to get through, so let’s get to it!

2015 TRD Pro Trucks for Baja 1000 Race

2015 TRD Tacoma

Toyota will bring their trio of specially augmented TRD Pro trucks to the motor show, which will be competing (sort of) in the 47th Tecate SCORE Baja 1000, which is a notoriously treacherous 1,000 mile-long desert race. We have the TRD Tacoma pictured above, and the TRD 4Runner pictured below.

2015 TRD 4Runner

We say the TRD Pro trucks will “sort of” compete in the Baja 1000 because technically these will be chase trucks, which means they’ll follow the primary race car – the Tundra TRD Pro Desert Race Truck – and help make repairs/support the driver when needed. Still, it’s a grueling task that the TRD Pro Tacoma, 4Runner and Tundra will face together next year.

New Toyota FT-1 Concept

2015 Toyota FT-1 Concept

We’ve already seen the first Toyota FT-1 Concept make its rounds through most of the major auto shows throughout the year. So, Toyota’s brining a fresh iteration of the sports car to the SEMA event. Whereas previous versions have been depicted in a bold black and red, the SEMA car will come in a subtler and classier graphite and saddle color palette. Not much more to say about this one, but it sure looks cool.

DUB Edition Sienna & Yaris

2015 Toyota Yaris DUB Edition

In collaboration with DUB Magazine, Toyota will bring a specially augmented wide-body Yaris and Sienna to the SEMA event next month.

2015 Toyota Sienna DUB Edition

Noteworthy modifications to the DUB Editions include, obviously, the wide fender flares that make the cars appear so much stockier. You’ll also find a lowered suspension, TRD Big Brakes, a custom paintjob outside, and lux carbon fiber accents with all-around better materials for the interiors. You’ll also find a booming DUB audio package, which includes 12 speakers and six amps in the Yaris, and half that for the DUB Sienna.

Mobile DJ Sienna:Remix

2015 Toyota Sienna Remix

As a fitting follow-up to the DUB Edition show cars, Toyota will also partner with West Coast Customs and SiriusXM to bring the well-named DJ Sienna to the SEMA show. As you can see, the car gets its name from the enormous sound system strapped to its roof. Housed in the system are four booming 12” subwoofers and 24 coaxial speakers with five amps and a bunch of other cool technology. There’s even a built-in DJ booth inside the Sienna:Remix with a direct plug-in system.

In other words, this really is a mobile DJ station… Made from a Sienna minivan. Who knew?

See all of these concepts and more at the 2014 SEMA Show which will open from November 4th to 7th next week.


This is Sparky – The Nissan Leaf Pickup You’ll Never Drive

Posted by Stephen On Saturday, September 20th, 2014

What do you get when you cross a Nissan Leaf with a pickup truck?

Sparky Nissan Leaf Pickup

Nissan has a unique way of approaching corporate team-building exercises. Where most companies might build a bike, Nissan’s engineers build a car. That car is Sparky the all-electric ute (utility coupe), a green car that’s used as a parts hauler at Nissan’s Reliability Group in Stanfield, Arizona. Although this cool little car probably won’t ever become commercially available, it’s too cool not to cover.

Nissan Sparky with Reliability Group engineers

In case it’s not obvious from the front-end, this eco-friendly cargo hauler started life as a conventional Nissan Leaf. It’s the brainchild of Rolland Schellenberg and Arnold Moulinet, two head durability and reliability engineers at the expansive Stanfield premises. It started when Moulinet had to kill two birds with one stone – he needed a team-building project and a small truck to haul parts around the Reliability Group’s sprawling campus. He instantly thought of a Leaf pickup, and after a bit of research with Mr. Schellenberg, he knew it could be done.

To build Sparky, the engineers took the body of a Nissan Leaf and fused it with the cab of a Titan and the bed of a Frontier. The project took several months, not made any shorter by the fact that neither engineer held back on the bells and whistles. In the video at the bottom of this post, you’ll see how they added a power rear-window to the back of the cab and woody-style beams along the truck’s bed.

Sparky Nissan Leaf Pickup rear view

On top of that, Sparky is fully wired with head- and taillights, and has a surprisingly stylish finish with a voluptuous rear-end and distinct rear spoiler.

Apparently, Schellenberg and the rest of Nissan’s humble engineers actually wanted to keep their creation a secret, but visitors to the Stanfield center had other ideas. “We tried to keep it a secret and be exciting for everybody. But we have visitors and they come and they see that track and they go straight to ‘What is it?’”

For those of you food like to create your own version of Sparky the Leaf-based ute, all you have to do is spend years in the field of rough-road vehicle testing. Moulinet explained that his “main job here is working on rough-road vehicles … I’m pretty good at taking cars completely apart the bare frame and putting them back together again to resume testing.”

To hear the full story of how Sparky came to be, watch the video below:


Nissan Project Titan Pickups Are Ready for Adventure

Posted by Stephen On Tuesday, September 16th, 2014

Nissan has a really special way of saying thank you to some of their most passionate fans. As a way of paying homage to the 170+ thousand people who like Nissan Trucks on Facebook, the Japanese automaker has created the epitome in off-road adventure. Meet Nissan’s second-ever crowdsourced vehicle – the Project Titan pickup truck:

Nissan Project Titan Pickup

The Project Titan truck is the result of collaboration between Nissan’s Facebook fan base and the Wounded Warrior Project. Nissan asked their fans to vote on 10 ways they should augment an ordinary Titan pickup to create the ultimate off-road vehicle. Then, Nissan teamed up with the Wounded Warrior Project to actually outfit the pickup that you see here.

Nissan Project Titan Pickup rear view

So, what did Nissan’s fan base want in their ultimate off-road truck?

Starting with a stock 2014 Nissan Titan Crew Cab PRO-4X, here are the changes Nissan made:

Wheels: 18×9-inch Fuel Revolver D525 wheels

Tires: 35×12-inch Nisso Trail Grappler M/T off-road tires

Suspension: 4” PRG Long Travel Kit

Front Bumper: ARB Deluxe Bull Bar w/ Bulldog LEDs & Winch

Exhaust: Borla Catback Dual-Exhaust System

Utility: ARE Camper Topper w/ ARB Fridge, Dry Storage, Shower, Slide-out Rack

Trailer: Manley Off-Road Trailer

Exterior: 3M Custom Desert Digital-Camp Wrap

Roof: Custom-Fabricated Rack w/ Bulldog 360˚ LEDs

Interior: Katzkin Leather Seats, Rockford Fosgate sound system, Custom Extra-Large GPS Nav., Stiffer Shift-Knob and Steering Wheel

As you can see, even though Nissan only added onto 10 areas of the Titan pickup truck, they actually upgraded a lot more than just 10 parts. What you see above is surely one of the most off-road ready vehicles in the world, and Nissan wants to prove it.

That brings us to what comes next for the two Project Titan trucks… Nissan has charged two Wounded Warrior Alumni, Kevin McMahon and David Guzman, with the task of “beating the heck out of” these two trucks with a trip through the Alaskan wilderness. Their journeys will be shared as a web series due out this fall, and we’re sure that each man will enjoy his share of adventure.

Oh, and we should mention that on top of all the changes listed above, Nissan quietly took the liberty of outfitting the Titan’s 5.6L V8 engine with a NISMO cold-air intake to keep it running smoothly in even the most extreme conditions. After all, winter is coming in Alaska and these trucks will definitely be driving in snow.

If you’d like to learn more about Nissan’s Project Titan, you can either visit the Nissan Trucks Facebook Page or you can watch the three build videos below: