Posts Tagged ‘ASX’

Mitsubishi Lancer Evo to Return as a Hot Hybrid Crossover

Posted by Stephen On Wednesday, April 29th, 2015

2014 Mitsubishi Lancer Evolution MR Touring

Most of us already know that the Mitsubishi Lancer Evo is on the way out the door. Mitsubishi has already released a final limited edition of the vehicle to commemorate its exit from their lineup. However, as expected, they do in fact have plans to bring the Evo back to their lineup in the future. What we didn’t expect is the type of car they’re going to do it with.

According to a recent interview with Autocar, Mitsubishi boss Testsuro Aikawa says that the revived Evo would most likely be a performance-oriented hybrid crossover.

Pretty big jump, right?

Aikawa’s justification is simple. He envisions the Evo tagline coming to mean something entirely new for the automaker. He explained it like this: “In Japanese, when you pronounce ‘Oh’ [in Evo], it means ‘king’. So we would like to launch this type of [performance] car, featuring EV and PHEV technology, which is the ultimate of its kind. ‘EV’ for electric vehicle, ‘O’ for king – Evo.”

See how that works? It’s a clever bit of wordplay, and a good way to market the next Evo as the king of electric vehicles.

But what car would receive the Evo treatment?

Mitsubishi XR-PHEV II Concept

When you consider that Mitsubishi’s been building up the release of their next-gen Outlander Sport / ASX PHEV for almost a year now with their XR-PHEV II Concept, it seems reasonable to expect that this would be the next Evo vehicle. In other words, instead of the Lancer Evo, it will be the ASX Evo (or the Outlander Sport Evo, depending on your market).

Keep in mind, the next Evo will definitely not come anytime soon. It won’t be in 2016, and there’s actually no guarantee that it’ll come before 2020. Aikawa was very careful to not give a hard and fast ETA. Instead he simply said, “to develop these kind of vehicles, we have to sell a lot of the base models so we can cover the research and development costs.” In other words, they’re not going to force the next Evo into their lineup; they want it to be a natural evolution of a well-established model.

That being said, Autocar claims that Aikawa isn’t the only Mitsubishi rep. envisioning the ASX as the next Evo. Kaneroi Okamato – the guy who’s in charge of product development – is also on record saying the Evo will eventually be “replaced in spirit by an SUV with high performance.”

Together, they make a pretty compelling case, right? Regardless of how you feel about the EV king wordplay, it’s good to hear that Mitsubishi (A) has a plan for future performance models and (B) that they’re being prudent enough to make sure it pays off.


Mitsubishi Dynamic Shield Coming to ASX, Lancer & Mirage

Posted by Stephen On Saturday, April 25th, 2015

2016 Mitsubishi Outlander

We’ve learned this week that Mitsubishi plans to make some big design changes to their lineup to help improve their brand’s recognizability in both the US and international markets.

Remember the ‘Dynamic Shield’ front grille design showcased on the 2016 Mitsubishi Outlander from earlier this month at the 2015 New York Auto Show? It’s pictured above if you need a reference. Mitsubishi apparently plans to make this Dynamic Shield design into their official corporate grille, similar to what Lexus has done with their pinched spindle grille and what Nissan has done with their V-motion design.

According to an interview between Mitsubishi’s US VP, Don Swearingen, and CarAdvice.com.au, they will first adopt the new grille on the 2016 Outlander Sport, otherwise known as the Mitsubishi ASX. He said, “The new brand identity that you see on this [2016 Outlander] will carry over. In the US, after this vehicle we’re going to first go with the Outlander Sport (ASX).” He went on to say that the re-designed Outlander Sport would be here by October or November of this year as a 2016MY.

But it doesn’t stop there… Mitsubishi plans to release a Dynamic Shield-styled Mirage sometime in the first quarter of next year. This is extra-big news because it also means that Mitsubishi plans to bring the re-styled Mirage sedan to the US next year too. We’re sure the addition of a stylish family sedan to their US portfolio will bolster sales.

Mitsubishi also plans to update their relatively stagnant Lancer with the Dynamic Shield design language, but Swearingen said it’s the lowest priority of the three. He said the changes may not be as drastic as what they have planned for the ASX and Mirage, but that they too should be here within the next 12 months.

Japanese Car Auction Find – 2012 Mitsubishi Mirage

2012 Mitsubishi Mirage

This Japanese car auction find should give you a pretty good idea of where Mitsubishi is coming from with their Dynamic Shield design. Looking at a car like the 2012 Mitsubishi Mirage, it’s hard to argue with the efficiency of their vehicles.

2012 Mitsubishi Mirage rear

2012 would’ve been the first model year in the sixth-generation of the Mirage’s production, and while the lime-green hatch you see here is a bit quirky in design, it makes up for it by being the lightest four-door in any segment except for the two-passenger Smart ForTwo, which is hardly even a fair comparison. It also boasts the lowest drag coefficient in its class, which combines with the 1.0L petrol to offer an astounding 63 mpg on the Japanese JCO8 cycle without using an electric motor. Truly impressive.

2012 Mitsubishi Mirage interior

To learn more about this 2012 Mitsubishi Mirage auction find, keep reading below the auction sheet:

2012 Mitsubishi Mirage auction sheet

“Interior B, exterior condition C, first registered October 2012, G model, DBA emissions code, FAT, AAC, gasoline engine, Auto Stop and Go, electrical retraction mechanism on mirrors, rear wiper, smoked glass windows, original navigation system and TV, power steering, power windows, ABS, airbag, original navigation system, original TV, stone chips in front windscreen, interior grime, scratches and dimples and scrapes, wheel caps scratches, marks as per map”


Mitsubishi Lancer Replacement May Come from Renault-Nissan

Posted by Stephen On Friday, November 14th, 2014

2014 Mitsubishi Lancer GT

2014 Mitsubishi Lancer GT

Mitsubishi is making big strategic changes in how they make cars, and one of those changes is a brand-new direction for their next sedan. With the Mitsubishi Lancer on its way out the door, the small Japanese automaker is looking to partner with the Renault-Nissan for a new non-SUV model or two.

To be clear, Nissan and Mitsubishi already had a pre-existing partnership, but this will be the first time that the whole Renault-Nissan Alliance will be involved in the venture. The official partnership was quietly announced over a year ago, along with news of two new offerings the automotive firms will work together to produce. The first will be a midsize D-segment sedan for US and Canadian markets only. The second will be a globally available compact sedan.

In addition to the new global compact sedan, Mitsubishi and Renault-Nissan will collaborate on an NA-only midsize model. However, further details of what exactly these two cars would be based on were left totally up in the air… Until now.

2014 Renault Latitude

2014 Renault Latitude

In a recent report from Automotive News, Mitubishi CEO Osamu Masuko told AN that the US/Canada midsize sedan will be the first project to come to fruition. The new sedan will be manufactured at the Renault-Samsung factory in South Korea, and will likely be based on the Renault Latitude sedan (pictured above). Masuko expects this model to go on sale sometime around 2017.

As for the global compact sedan, plans are still up in the air. In his correspondence with AN, Masuko made it seem like they hadn’t even decided whether they want to re-badge a Nissan or a Renault model, although other sources hint that the compact sedan will be built on Renault’s new CMF architecture, which you can find underpinning the Nissan Qashqai. Either way, manufacturing and actually getting the car into showroom floors is still a ways off.

Strategically, this expanded Renault-Nissan partnership will allow Mitsubishi to put all of their internal R&D into the explosive SUV crossover market segment. A replacement for the European ASX compact SUV is planned for 2016, and the Shogun SUV will get a new model in 2018. It sounds like a long time to wait for being their “top priority”, but Mitsubishi plans to offer a plug-in hybrid version of each new SUV when they finally hit the market in the next few years. Either way, we’ll keep you updated here at Integrity Exports.