Posts Tagged ‘demio’

What?! Here’s Why the 2016 Mazda2 Won’t Be Sold in the US

Posted by Stephen On Tuesday, May 26th, 2015

2016 Mazda2

Get this – the new Mazda2 subcompact that’s gotten so much attention this past year will NOT be sold in the US in 2016. Even though Mazda is manufacturing the new Mazda2 just south of the border in their brand-new factory in Salamanca, Mexico, top US executives apparently “decided it wasn’t a priority,” at least according to an interview between Robert Davis, Senior VP of US Operations, and Automotive News.

Here’s why: it turns out that a Mazda doesn’t have the production capacity in their new plant to make enough Mazda2 hatchbacks for every single market. So, last year when the global office was allocating units of their new subcompact, executives from the US politely bowed out of the conversation. Davis says, “We could have had it, but we would have had a number that didn’t make much sense with 600 dealers and with the marketing it takes to launch a new car.”

In other words, Mazda US would’ve had to either A) only send Mazda2s to a select few of their dealerships, which doesn’t make sense, or B) go through the trouble of marketing a new car on a national level only to have a small number of models available per dealership, which also doesn’t make sense. Plus, Mazda only sold 13.5k units of the 2014 Mazda2 last year, which may be a 14% increase year-over-year, but not enough to make it worth the trouble, especially when Americans are trending towards crossovers.

“I wanted to allocate resources to those products that make us and our dealers considerably more profit than a Mazda2 does,” Davis said. “It’ll always be there if we need it.” Apparently, Davis doesn’t see the US branch of the brand needing a fuel-sipping subcompact anytime soon when the crossover segment is exploding and gas prices remain low.

2016 Scion iA sedan

Fortunately, the awesome new Mazda2 will still make it into the US, but not under the Mazda name. Remember the partnership between Mazda and Toyota? Well, Toyota will adopt the subcompact into their lineup as the new Scion iA sedan for the 2016 model year, which is built on the same platform and manufactured at the same Salamanca plant as the Mazda2.

Japanese Car Auction Find – 2014 Mazda Demio (aka. Mazda2)

2014 Mazda Demio

Although you won’t be able to buy the 2016 Mazda2 through any US dealerships, if past trends are any indication, the new car will do just fine in Japan. Anytime you have an extremely popular car, it always finds its way into auction houses, so come back this time next year and you’ll probably be able to get a near-new Mazda2 of your very own.

2014 Mazda Demio rear

In the meantime, this 2014MY is in excellent shape with an overall auction rating of 5, and a near immaculate exterior. This would’ve been the last year that the old pre-SkyActiv Mazda2 was available, but it was still a perfectly good car. Edmunds said the 2014MY was a good buy for its surprisingly sporty handling and simple-to-operate controls, plus an affordable price-tag (made even more so by being up for auction).

Want more details? Get a full translation of the auction sheet below:

2014 Mazda Demio auction sheet

“Interior B, exterior condition A, first registered October 2014, 13S model, FAT, AAC, first time in auction, MazdaSpeed front under skirt and rear roof spoiler and side skirts, rear view reversing camera, original navigation system, ABS, airbag, original alloy wheels, power steering, power windows, minor interior grime, scratches under bumpers, marks as per map”


Japanese Car Auction Find – 2012 Mazda Demio Hatchback

Posted by Stephen On Friday, October 24th, 2014

Today we’re commemorating the recent winner of Japan’s Car of the Year with a truly fantastic auction find. You’ll recall that this year’s JCOTY winner was the all-new 2015 Mazda2, otherwise known as the Mazda Demio in the Japanese market where it just went on sale.

2012 Mazda Demio 13-SKYACTIV front

Of course, there won’t be any 2015 Mazda2s up for auction for a few months yet, but we’ve scoured our database to find a suitable alternative. Today’s find is a near-mint condition 2012 Mazda Demio in a fresh, cobalt blue:

There are a few special traits that separate this particular Demio from other models, but before we talk about today’s auction find, you should know how I found it. Once you’re inside the Integrity Exports Japanese car auction database, simply enter the Maker (Mazda) and the Model (Demio) and you’ll be greeted by over 300 hatchbacks that’re up for auction today.

We chose to highlight a 2012 Mazda Demio in the 13-SKYACTIV trim, and there are a few reasons why:

2012 Mazda Demio 13-SKYACTIV rear

First, 2012 puts this model in the latter half of the third-generation’s production, and this model would’ve been manufactured right after a minor facelift for the lineup. It’s as stylish as you can get pre-Kodo.

Second, the 13-SKYACTIV trim was launched in Japan in June of 2011. It introduced Mazda’s highly-acclaimed SkyActiv technology suite to the Demio lineup, including the 1.3L SKYACTIV-G engine, Mazda’s new i-Stop system and a SkyActiv CVT. Together, these technologies helped the Mazda Demio 13-SKYACTIV win 2011-12 Car Technology of the Year in Japan by having the “best balance of pleasing driving and environmental concern.”

If you’re wondering just how good the fuel economy is, this conventional gas-powered hatchback boasts an incredible 25 km/l using Japan’s JC08 test cycle, which equates to roughly 58 mpg. And that’s in front-wheel drive, in case you were wondering.

2012 Mazda Demio 13-SKYACTIV interior

Looking at the interior image above, you’ll see that this model features plush, cross-stitched fabric seats to go along with a well-kept cabin. Amenities include automatic air conditioning, built-in navigation, power windows and mirrors, and a newly redesigned dash for the 2012MY.

As a stylish and fuel-efficient supermini, this is a splendid auction find for anyone wanting a newer car with excellent all-around ratings. The overall vehicle is rated 5 and the interior is graded A, so you’ll be hard-pressed to find a used car anywhere in better condition than this one.

If you’d like to learn more about today’s Japanese car auction find, continue reading below the auction sheet for a full translation:

2012 Mazda Demio 13-SKYACTIV auction sheet

Here is the translation:

“Interior A, first registered July 2012, DBA omissions code, 13 Skyactiv model, AT, AAC, service book, power steering, power windows, original TV and navigation system, airbag, one owner, smart key, digital TV, reversing rearview camera, i-Stop, 4912 km, wheels scratched, minor scratches, other marks as per map”


All-New Mazda2 Claims Japan’s Car of the Year Award

Posted by Stephen On Tuesday, October 14th, 2014

2015 Mazda2 Demio

Thanks to the recent Paris Motor Show, we’ve spent the past two weeks talking about all the new Japanese cars we can expect to see over the next couple of years. Today, we’re going to continue in that direction by celebrating the newly announced recipient for the 2014-2015 Japanese Car Of The Year award.

This year’s recipient?

The all-new 2015 Mazda2, otherwise known as the Mazda Demio in the automaker’s home market where the hatchback has already launched.

This is excellent news for rogue Japanese automaker, Mazda. Their newly redesigned supermini hasn’t even hit European or American shores yet, and already it’s winning awards thanks to its simple-but-efficient SkyActiv technology and suave Kodo – Spirit of Motion design language.

Japan’s Car of the Year was decided at the National Museum of Emerging Science & Innovation in Tokyo Bay.

Throughout the day, it was looking like the Mercedes C-class would come out on top, but in the final stretch Mazda’s city car managed to pull ahead with 423 points compared to Mercedes’ 404. Both cars came out above the third place BMW i3, which ended the day with 340 votes, and the top three were all head and shoulders above the rest… The fourth place Subaru Levorg had just 124 votes then polls closed.

Here’s how the judging works:

  1. 60 automotive experts and journalists from around Tokyo Bay are given 25 points to vote with.
  2. Each judge must give their first choice 10 points, and no more than 10 points can be allocated to any choice.
  3. The car with the most points at the end of the day wins!

Fun fact: Some quick math will tell you that 600 is the maximum points a car can receive. The closest any car ever came to getting max points was last year when the VW Golf got 504/600.

2015 Mazda2 Demio Interior

For those who don’t remember, this is the second time in three years that one of Mazda’s new SkyActiv cars has won Japan’s prestigious Car of the Year award. In 2012, the Mazda CX-5 won the award over the Subaru BRZ/Toyota GT-86 twins. It was the first-ever car Mazda released with their SkyActiv suite and Kodo design language.

Of course, Mazda knows what they did right to win the award yet again. At the event, Mazda EVP Kiyoshi Fujiwara said, “With the Mazda 2, we have rewritten the rulebook for compact cars. Our new SkyActiv technology, excellent mileage, reasonable pricing and unique design all contributed to our victory today.”

Consider this a reminder to keep your eyes peeled for the upcoming 2015 Mazda2 when it hits North American and European shores early next year.


Demio / Mazda2-Based Hot Hatch is Officially “Under Consideration”

Posted by Stephen On Monday, August 25th, 2014

2015 Mazda2 Demio

For many years now, Mazda fans all over the world have been asking for a performance-oriented hatchback. Before the introduction of the all-new SKYACTIV Mazda2, the Zoom-Zoom automaker’s only reaction to these pleas came in the form of ethereal concepts and show cars that could never realistically make it to production. With the new Mazda2/Demio’s release, however, it seems like things have changed. Mazda is now officially “considering” a Mazda2-based performance model.

If a Mazda hot hatch ever made it to production, it would compete with the likes of the VW Polo GTI, the Fiat 500 Abarth, and the Seat Ibiza Cupra, with a representative saying it would most closely compete with the Ford Fiesta ST. Unfortunately, we have no word on whether or not this theoretical car would ever make it to US shores, even if it did make it to production.

Still, one can dream.

According to an interview between Australian automotive news outlet CarAdvice.com.au and Mazda sales and marketing manager Yasuhiro Aoyama, a sporty Mazda2 could refresh market interest in the now-new model sometime down the road. He elaborated, saying, “One of the challenges we are currently considering is how to maintain the product competitiveness throughout the lifecycle. Once we introduce one model, the competitiveness will gradually deteriorate… So we need to maintain the competitiveness of the vehicles.”

In other words, Mazda knows that their time in the limelight – including all the press about SKYACTIV and Kodo – won’t last forever, and therefore they need a realistic plan to maintain growth. Apparently, offering a mid-cycle performance variant for select models is looking like a good way to do it. For the Mazda2, he said, “A sportier version would work [for some markets]. We are currently considering any kind of potential… And the sportier version is definitely one of the considerations.”

2008 Mazdaspeed2 Concept

In fact, Mazda has already given some thought to what their hot hatch would be called, using a name first seen all the way back in 2008 – the Mazdaspeed2, a 2008 concept of which is pictured above. In other markets, it would be known as the Mazda2 MPS.

Whatever you call it, the new sporty hatchback would likely feature the same compact turbocharged engine that’s currently being developed for the new Mazda MX-5 Miata, which we should see before the end of this year. Additional tweaks would also need to be made to the current Mazda2’s mechanics and chassis, including performance-tuned brakes and a stiffer suspension, along with several aerodynamic modifications.

In the end, it sounds like we definitely won’t get a sporty Mazda2 anytime in the next year or two. But, Mazda has made it clear that they hear the pleas of their fans, and that a Mazda2 MPS is absolutely on the table, even if nothing’s concrete. Either way, the all-new Mazda2 is cool enough to keep any Mazda fan happy for a while, so we’re content sitting on our hands until we hear more.


2016 Demio / Mazda2 Hatchback Officially Revealed w/ Pics

Posted by Stephen On Wednesday, July 23rd, 2014

We’ve been waiting to see the next-generation Mazda2 since the great-looking Hazumi Concept made its premiere at the 2014 Geneva Motor Show earlier this year. After an unexpected photo leak of the new production subcompact earlier this week, Mazda made the decision to release their full multi-media suite today as production officially began in Japan.

So, without further ado, let’s take a look at the 2016 Mazda2, known in Japan as the Mazda Demio:

2016 Mazda2 Demio

Wow. That’s one slick lookin’ supermini, very reminiscent of the Mazda3 sedan and Mazda’s Kodo design language as a whole. There’s no doubt that this little car, complete with its characteristic shield-style grille and swooping linear body, will be winning some design awards when it finally makes its global launch this fall. Ultimately, though, Mazda’s greatest reward will be driver satisfaction, and they’ve devoted a lot of time and detail into making this car both fun to drive and easy-to-use.

2015 Mazda2 Demio pink

Let’s start with the powertrain. The new Mazda2 will likely be available with two or three different engine options, depending on the market you’re in. The baseline trim will run on a 1.3L SKYACTIV-G petrol engine outputting a conservative 77hp. This engine makes up for its low power with incredible fuel economy; Japan’s highway test cycle rated it at around 70mpg, which is probably ~45mpg by EPA standards. There’ll also be a bigger 1.5L SKYACTIV-G with 99hp which probably will be available in the US, and a 1.5L SKYACTIV-D diesel engine with 104hp which probably won’t.

Of course, the Mazda2’s fuel savings can be attributed to more than just the powertrain… The Skyactiv suite covers the chassis, transmission, aerodynamics and Mazda’s overall engineering principles for a simple but efficient approach to fuel economy.

2015 Demio Mazda2 interior

Looking inside, Mazda has overhauled the interior with a beautiful black and red color-scheme which more than holds up to the aesthetic standard set by the exterior. And it looks just as good in any of the other color-schemes available too; the interior is always tailored to match the exterior color of your specific vehicle. You’ll also find a redesigned driver-focused gauge cluster with a tablet touchscreen positioned on top of the dash, as seen below:

2015 Mazda2 Demio interior

This cool little gadget can be controlled by the dial at the driver’s side, which makes it easy to use on the road. Mazda says, “The [Mazda2] also features a wide range of cutting-edge technologies such as the Mazda Connect next-generation car connectivity system, and a wide range of i-ActivSense advanced safety features that aid the driver in recognizing and responding to hazards.”

As you can see, there’s a lot to look forward to in the 2016 Mazda2 subcompact hatchback. Mazda has stated that the new model will go on sale in Japan by the end of this year, and come to the US sometime during 2015. We’ll get more details about the car prior to its global launch, probably along with some big debut at the Tokyo, LA or Paris Motor Show this fall.


Upcoming Demio (Mazda2) to Utilize CX-5’s Skyactiv Platform?

Posted by Stephen On Monday, June 3rd, 2013

The current Demion (Mazda2 outside Japan) is long overdue for a replacement. Originally released all the way back in 2007, the compact hatchback hasn’t seen an update since the recession. While the Demio is still a fine car, the hatchback segment has only become more competitive over the past six years, and an outdated model just isn’t going to cut it any longer. Plus, 2007 is before we’d even heard whispers of Mazda’s now-highly-acclaimed Skyactiv technology.

Speaking of Skyactiv, the Mazda CX-5 was the first vehicle built with the basic components of the hyper-efficient platform architecture. The Mazda6 was next, and it was built from the ground up to leverage the Skyactiv technology suite. Now, according to “a spokesperson for [Mazda’s] UK importer,” just-auto reports that the Mazda2 will take a unique approach from both the CX-5 and the Mazda6 – it’s simply going to use the same platform as the CX-5.

Mazda CX-5

Now, readers with a working knowledge of geometry will note that the proportions of a compact hatchback are significantly smaller than those of a crossover SUV. Obviously, there’s going to be some pretty serious adjustments involved in porting the CX-5’s Skyactiv platform into the Mazda2’s much smaller dimensions. However, there are significant benefits to doing so.

For example, borrowing the CX-5’s platform will allow the Mazda2 to utilize the same “modules and powertrains” as the crossover. This means development savings for Mazda, and since the CX-5 has been so well-received anyways, it makes sense to leverage pre-existing engineering for the next Skyactiv car. They can’t build every single one from the ground up.

In addition, if the CX-5’s platform can be adjusted to fit the much smaller Mazda2, then the Japanese brand can take a similar approach with all their other FWD vehicles in need of Skyactiv updating. If they can do it for the Demio, there’s no reasons they couldn’t make similar adjustments for the Mazda8 minivan, the Mazda3 sedan, the CX-9 crossover or the rumored CX-3 crossover.

Mazda Takes a Cue From Millward Brown

Last week, we discussed the results of a Millward Brown study that demonstrated the benefits of frequently releasing new vehicles. In short, the automakers who released the most cars in 2012 also experienced the most growth (relatively speaking).

So, from here on out there’ll be no more of this “no updates for seven years” nonsense from Mazda. According to just-auto, Mazda plans to adopt a strict four-year lifecycle with almost all of their vehicles. They’re also planning to begin refreshing all models at the two year mark, so a car never sits stagnant for more than two years at a time. Seems like a smart move.

All in all, I’m happy to hear about these developments from Mazda. You can tell that they’ve taken heart from their recent success with Skyactiv, and its refreshing to hear an air of confidence from an underdog Japanese car brand. It’ll be interesting to see how the Mazda2 turns out… I suspect it’ll have a big impact on how Mazda decides to implement their Skyactiv platform in the future. Either way, we’ll have more information coming before the end of the year, so stay tuned.

Sources: Car Scoops, Just-Auto


Skyactiv Tech Wins 2011 Japan Society of Mechanical Engineers Medal

Posted by Stephen On Friday, April 20th, 2012

Mazda’s Skyactiv technology is making headlines again — this time netting the principle researchers the 2011 Japan Society of Mechanical Engineers Medal.

The citation recognizes the contribution of five engineers in developing Mazda’s 1.3 liter gasoline engine with “Skyactiv” technology that allows an exceptionally high 14.0:1 compression ratio and fuel efficiency of 30 KM per liter under Japan’s 10-15 test cycle.

Mazda Skyactiv

The judges were particularly impressed that the excellent fuel consumption of 30 KM / liter (in the 1.3 liter Demio — which is Mazda2 outside Japan) is achieved without reliance on hybrid technology. Mazda also points out that the compression ratio used is the highest in the world for a mass-produced gasoline engine.

This is the seventh time that Mazda engineers have won this award. The winners this time around are Mitsuo Hitomi, Takashi Yoso, Kiyotaka Sato, Kunitomo Minamitani and Yasushi Nakahara — all from the Powertrain Technology division. The awards ceremony will be taking place on April 20th at the Meiji Kinen Kaikan in Tokyo.

Sources: Mazda (English), Response (Japanese)


Prius Wins Japan’s Fuel-Efficiency Rankings for 6th Year (Except It Doesn’t Really) …

Posted by Stephen On Saturday, March 31st, 2012

Japan’s Ministry of Land, Infrastructure and Transport announced Friday that Toyota’s Prius had won the latest 2011-12 fuel-efficiency rankings, handing a 6th straight victory for the Prius.

Nine of the top 10 regular passenger cars (kei cars are not included in this ranking) were hybrids — the exception being Mazda’s Demio with its Skyactive tech.

Position Maker Model KM/L in JC08 Mode) KM/L in 10/15 Mode Transmission Car Type
1 Toyota Prius 32.6 38.0 CVT Hybrid
2 Lexus CT200h 30.4 34.0 CVT Hybrid
3 Honda Insight 27.2 31.0 CVT Hybrid
4 Toyota Prius α 26.2 31.0 CVT Hybrid
4 Honda Fit 26.0 30.0 CVT Hybrid
6 Honda Fit Shuttle 26.0 30.0 CVT Hybrid
7 Mazda Demio 25.0 30.0 CVT ICE
8 Toyota Camry 23.4 26.5 CVT Hybrid
9 Honda Insight Exclusive 23.2 26.5 CVT Hybrid
10 Honda CR-Z 22.8 25.0 CVT Hybrid

But wait a minute. There’s something fishy going on… A surprising omission here is the Toyota Aqua (Prius C outside Japan) which should surely have made the list with its fuel consumption figures.

In fact, the Aqua would have topped the list with its economy figures outstripping the Prius at 35.4 KM/L in JC08 mode. The Ministry of Land, Infrastructure and Transport states that vehicles had to be on sale in the 2011 calendar year, and the Aqua did just that — scraping in right at the end by going on sale on December 26th.

So perhaps this isn’t really the 6th straight win for the Prius at all? Following the Ministry of Land, Infrastructure and Transport’s own rules, I hereby pronounce the real winner as the Toyota Aqua.

Toyota Aqua beats Prius in real Japan fuel-efficiency rankings

So the Prius loses its crown in my reckoning. But Toyota shouldn’t waste too many tears over it: Add the Aqua to the mix, and you have Toyota products filling out all top-three spaces.

Sources: Ministry of Land, Infrastructure and Transport , Car Watch, Toyota Aqua site (all Japanese-language)


Revival at Mazda: New CX-5 Results in Highest Production Target in 5 Years

Posted by Stephen On Wednesday, March 21st, 2012

Mazda’s acclaimed CX-5 is leading a revival in the brand. The Skyactiv Demio may have been a more significant model since it introduced this new super-efficient ICE technology to the world, but it failed to lift Mazda out of its sales malaise in 2011.

But here we are in 2012. The new CX-5 launch has been a great success in Japan with sales outstripping Mazda’s own projections. Another significant factor is that the CX-5 “clean” diesel may well start to turn the tide that has been running strongly against diesel-engined vehicles in Japan during recent years. Diesels have become almost impossible to register in Japan’s major metropolitan areas, but the CX-5 diesel could well reverse this trend.

Mazda is looking to produce over 900,000 vehicles in Japan for the first time in 5 years. Projected production of 920,000 vehicles in 2012 would put it at 8.5% higher than 2011. Mazda has already had to increase production by 40,000 units at the start of 2012. Mazda has been taking on new employees and cutting back on vacation days to meet demand.

I suspect the improving exchange rate has also helped. A change in Bank of Japan policy has seen the exchange rate against the benchmark US dollar shift from the 75 mark, where it had been languishing for quite a number of months, back up to 83. The Yen is still strong in historical terms, but the change in the outlook must encourage manufacturers like Mazda who ship a lot of their production to foreign markets for sale.

All I would add here is that it’s good to see Mazda doing well. They have really been plowing a different furrow compared with the market leader, Toyota. While everyone else has been running after the latest glamorous greentech — be it hybrids or pure electric — Mazda has been plodding along eking out every last drop of efficiency from the humble ICE.

Perhaps Skyactiv doesn’t have the same ring as “EV”, but I for one think Mazda’s approach of cost-efficient refinement of existing technology makes a lot of business sense.

Zoom! Zoom!

Source: Chugoku Shinbun (Japanese)


Car of the Year Japan 2012 Top Ten Contenders Announced

Posted by Stephen On Tuesday, November 15th, 2011

Japan’s own Car of the Year (COTY) top ten contenders have been recently announced. The overall winner of the 32nd annual prize will be announced at the Tokyo Motor Show at Tokyo’s Big Sight on December 3rd, 2012.

Here, in no particular order,  is the shortlist for this year’s award:

  • Prius Alpha (Toyota)
  • Leaf (Nissan)
  • Fit Shuttle (Honda)
  • Demio Skyactiv (Mazda)
  • Mira e:S (Daihatsu)
  • Passat – sedan and variants (VW)
  • C Class – sedan and stationwagon (Mercedes)
  • 1 Series (BMW)
  • 508 (Peugeot)
  • S60 / V60 (Volvo)

Now, if I were a betting man – which I am not really, but let’s imagine I was for a moment – which of these would I put my money on to win?

First of all, it is disappointing to see that a number of models on this list are derivative rather than genuine breakthrough products. Yes, I am looking at you, Prius Alpha and Fit Shuttle. However, good (and successful) these cars may be in filling their particular niches, their derivative nature makes them unworthy of the overall crown. Good? Yes – but not Great.

So what is the stand-out quality that impresses this year?

Well, whereas 2010 was the year of the electric car, with the Leaf and i-MiEV capturing the attention, this year the focus seems to have shifted to squeezing more out of a traditional ICE arrangement – and in doing so keeping additional costs to a minimum. Now, if that is the zeitgeist then there are two cars on this list that clearly reflect this. And one of them that has really made an outstanding impression in this regard.

So which cars are on my shortlist of two?

The Demio Skyactiv and the Mira e:S.

Coming first to the Demio, the thing about it is that it is not so much the car, but the engine technology that grabs the headlines. After all, Mazda is starting to apply Skyactiv principles and technology across its model range – even as far as bringing it to diesel models in the future too.

If there’s a “Car Technology of the Year” award, then Skyactiv should definitely be right up there in contention. But the Demio as Car of The Year? I am not so sure.

The Mira e:S, on the other hand, has been nothing but a sensation: The first kei car to break the headline 30 km / l figure, putting it almost on par with super-frugal (and complex) hybrids such as the Prius Alpha. On the other hand, Daihatsu has achieved all of this in a package that costs just a smidgen more than a third of the price of a base model Prius – the e:S range starts at a mere 800,000 Yen.

You can tell Daihatsu is onto something here: Japan’s new car buyers love it. The e:S is selling like hot cakes and was the impetus behind an incredible 30% leap in Daihatsu’s October sales.

So there you have it: For my money, there is one clear winner- and that is the Daihatsu Mira e:S.

Daihatsu Mira e:S - could this be Japan's Car of the Year 2011 - 2012?

(But tune in early in December to find out what the so-called experts think when they announce the real winner!)

Source: Car of The Year Japan (Japanese)