Posts Tagged ‘Lancer’

Mitsubishi Dynamic Shield Coming to ASX, Lancer & Mirage

Posted by Stephen On Saturday, April 25th, 2015

2016 Mitsubishi Outlander

We’ve learned this week that Mitsubishi plans to make some big design changes to their lineup to help improve their brand’s recognizability in both the US and international markets.

Remember the ‘Dynamic Shield’ front grille design showcased on the 2016 Mitsubishi Outlander from earlier this month at the 2015 New York Auto Show? It’s pictured above if you need a reference. Mitsubishi apparently plans to make this Dynamic Shield design into their official corporate grille, similar to what Lexus has done with their pinched spindle grille and what Nissan has done with their V-motion design.

According to an interview between Mitsubishi’s US VP, Don Swearingen, and CarAdvice.com.au, they will first adopt the new grille on the 2016 Outlander Sport, otherwise known as the Mitsubishi ASX. He said, “The new brand identity that you see on this [2016 Outlander] will carry over. In the US, after this vehicle we’re going to first go with the Outlander Sport (ASX).” He went on to say that the re-designed Outlander Sport would be here by October or November of this year as a 2016MY.

But it doesn’t stop there… Mitsubishi plans to release a Dynamic Shield-styled Mirage sometime in the first quarter of next year. This is extra-big news because it also means that Mitsubishi plans to bring the re-styled Mirage sedan to the US next year too. We’re sure the addition of a stylish family sedan to their US portfolio will bolster sales.

Mitsubishi also plans to update their relatively stagnant Lancer with the Dynamic Shield design language, but Swearingen said it’s the lowest priority of the three. He said the changes may not be as drastic as what they have planned for the ASX and Mirage, but that they too should be here within the next 12 months.

Japanese Car Auction Find – 2012 Mitsubishi Mirage

2012 Mitsubishi Mirage

This Japanese car auction find should give you a pretty good idea of where Mitsubishi is coming from with their Dynamic Shield design. Looking at a car like the 2012 Mitsubishi Mirage, it’s hard to argue with the efficiency of their vehicles.

2012 Mitsubishi Mirage rear

2012 would’ve been the first model year in the sixth-generation of the Mirage’s production, and while the lime-green hatch you see here is a bit quirky in design, it makes up for it by being the lightest four-door in any segment except for the two-passenger Smart ForTwo, which is hardly even a fair comparison. It also boasts the lowest drag coefficient in its class, which combines with the 1.0L petrol to offer an astounding 63 mpg on the Japanese JCO8 cycle without using an electric motor. Truly impressive.

2012 Mitsubishi Mirage interior

To learn more about this 2012 Mitsubishi Mirage auction find, keep reading below the auction sheet:

2012 Mitsubishi Mirage auction sheet

“Interior B, exterior condition C, first registered October 2012, G model, DBA emissions code, FAT, AAC, gasoline engine, Auto Stop and Go, electrical retraction mechanism on mirrors, rear wiper, smoked glass windows, original navigation system and TV, power steering, power windows, ABS, airbag, original navigation system, original TV, stone chips in front windscreen, interior grime, scratches and dimples and scrapes, wheel caps scratches, marks as per map”


Mitsubishi Teases Sporty New Hybrid SUV for Geneva

Posted by Stephen On Friday, January 30th, 2015

Mitsubishi is on an SUV spree so far this year. We already know to expect the “return of a legend” at next month’s Chicago Auto Show – a car expected to herald a return of the Montero to the US. Now, the Japanese automaker has given us this preview of a new hybrid SUV model coming to Geneva:

Mitsubishi XR-PHEV geneva preview

Look familiar? It should – the teaser image of the grille is highly reminiscent of the XR-PHEV Concept we first saw over a year ago at the 2013 Tokyo Motor Show. Fittingly, we’re expecting to see a production-ready evolution of the year-old Mitsubishi XR-PHEV SUV (pictured below) in Geneva, or at the very least a prototype.

Mitsubishi XR-PHEV Concept

You may remember that we’d already re-looked at the Mitsubishi XR-PHEV concept when we covered the return of the Montero last week. However, we didn’t really discuss what our original thoughts were when the concept first hit the showroom back in 2013. At the time, we projected that the XR-PHEV previewed a new Mitsubishi Outlander.

Today, we got a second teaser for the hybrid SUV that will take a bow in Geneva.

Mitsubishi XR-PHEV sport hybrid preview 2

With this second teaser, we now have both front and profile views of the car, with a few noteworthy visual features that Mitsubishi clearly wants us to notice.

First, the blue LED headlights probably won’t be blue in real-life, but the slanted design definitely will, along with the horizontal grille with X-shaped chrome accents. We also notice the swooping silhouette of the new crossover, complete with the X-shaped taillights that outline the rear of the vehicle. You can also make out massive lips around the wheel wells, and a striking body line extending from the back of the front wheel to the tip of the taillights.

Interestingly enough, there’s a slight chance that this isn’t the new Outlander or Outlander Sport -or- Outlander Plug-In Hybrid. Some sources believe that instead, Mitsubishi will be introducing us to the successor to the outgoing Lancer Evolution in Geneva. While it’s unlikely it would hold the Lancer Evo name, apparently Mitsubishi at one point claimed that IF they replaced the Lancer Evo’s slot in their lineup, it would definitely be with a sports SUV, although we’d heard it would come from a partnership with Renault-Nissan.

So, with that we have a mystery, folks. In the end, our bet’s on a new Outlander Sport hybrid which we’ve been told to expect sometime this year.  Either way, you’ll be able to prove us wrong when the 2015 Geneva Motor Show opens in March!

 


Mitsubishi Lancer Replacement May Come from Renault-Nissan

Posted by Stephen On Friday, November 14th, 2014

2014 Mitsubishi Lancer GT

2014 Mitsubishi Lancer GT

Mitsubishi is making big strategic changes in how they make cars, and one of those changes is a brand-new direction for their next sedan. With the Mitsubishi Lancer on its way out the door, the small Japanese automaker is looking to partner with the Renault-Nissan for a new non-SUV model or two.

To be clear, Nissan and Mitsubishi already had a pre-existing partnership, but this will be the first time that the whole Renault-Nissan Alliance will be involved in the venture. The official partnership was quietly announced over a year ago, along with news of two new offerings the automotive firms will work together to produce. The first will be a midsize D-segment sedan for US and Canadian markets only. The second will be a globally available compact sedan.

In addition to the new global compact sedan, Mitsubishi and Renault-Nissan will collaborate on an NA-only midsize model. However, further details of what exactly these two cars would be based on were left totally up in the air… Until now.

2014 Renault Latitude

2014 Renault Latitude

In a recent report from Automotive News, Mitubishi CEO Osamu Masuko told AN that the US/Canada midsize sedan will be the first project to come to fruition. The new sedan will be manufactured at the Renault-Samsung factory in South Korea, and will likely be based on the Renault Latitude sedan (pictured above). Masuko expects this model to go on sale sometime around 2017.

As for the global compact sedan, plans are still up in the air. In his correspondence with AN, Masuko made it seem like they hadn’t even decided whether they want to re-badge a Nissan or a Renault model, although other sources hint that the compact sedan will be built on Renault’s new CMF architecture, which you can find underpinning the Nissan Qashqai. Either way, manufacturing and actually getting the car into showroom floors is still a ways off.

Strategically, this expanded Renault-Nissan partnership will allow Mitsubishi to put all of their internal R&D into the explosive SUV crossover market segment. A replacement for the European ASX compact SUV is planned for 2016, and the Shogun SUV will get a new model in 2018. It sounds like a long time to wait for being their “top priority”, but Mitsubishi plans to offer a plug-in hybrid version of each new SUV when they finally hit the market in the next few years. Either way, we’ll keep you updated here at Integrity Exports.