Get this – the new Mazda2 subcompact that’s gotten so much attention this past year will NOT be sold in the US in 2016. Even though Mazda is manufacturing the new Mazda2 just south of the border in their brand-new factory in Salamanca, Mexico, top US executives apparently “decided it wasn’t a priority,” at least according to an interview between Robert Davis, Senior VP of US Operations, and Automotive News.
Here’s why: it turns out that a Mazda doesn’t have the production capacity in their new plant to make enough Mazda2 hatchbacks for every single market. So, last year when the global office was allocating units of their new subcompact, executives from the US politely bowed out of the conversation. Davis says, “We could have had it, but we would have had a number that didn’t make much sense with 600 dealers and with the marketing it takes to launch a new car.”
In other words, Mazda US would’ve had to either A) only send Mazda2s to a select few of their dealerships, which doesn’t make sense, or B) go through the trouble of marketing a new car on a national level only to have a small number of models available per dealership, which also doesn’t make sense. Plus, Mazda only sold 13.5k units of the 2014 Mazda2 last year, which may be a 14% increase year-over-year, but not enough to make it worth the trouble, especially when Americans are trending towards crossovers.
“I wanted to allocate resources to those products that make us and our dealers considerably more profit than a Mazda2 does,” Davis said. “It’ll always be there if we need it.” Apparently, Davis doesn’t see the US branch of the brand needing a fuel-sipping subcompact anytime soon when the crossover segment is exploding and gas prices remain low.
Fortunately, the awesome new Mazda2 will still make it into the US, but not under the Mazda name. Remember the partnership between Mazda and Toyota? Well, Toyota will adopt the subcompact into their lineup as the new Scion iA sedan for the 2016 model year, which is built on the same platform and manufactured at the same Salamanca plant as the Mazda2.
Japanese Car Auction Find – 2014 Mazda Demio (aka. Mazda2)
Although you won’t be able to buy the 2016 Mazda2 through any US dealerships, if past trends are any indication, the new car will do just fine in Japan. Anytime you have an extremely popular car, it always finds its way into auction houses, so come back this time next year and you’ll probably be able to get a near-new Mazda2 of your very own.
In the meantime, this 2014MY is in excellent shape with an overall auction rating of 5, and a near immaculate exterior. This would’ve been the last year that the old pre-SkyActiv Mazda2 was available, but it was still a perfectly good car. Edmunds said the 2014MY was a good buy for its surprisingly sporty handling and simple-to-operate controls, plus an affordable price-tag (made even more so by being up for auction).
Want more details? Get a full translation of the auction sheet below:
“Interior B, exterior condition A, first registered October 2014, 13S model, FAT, AAC, first time in auction, MazdaSpeed front under skirt and rear roof spoiler and side skirts, rear view reversing camera, original navigation system, ABS, airbag, original alloy wheels, power steering, power windows, minor interior grime, scratches under bumpers, marks as per map”