The Lamborghini WTF

My last post about the Lamborghini Countach in the Japanese car auctions tomorrow reminded me about the story of the origin of this name: Apparently, the word “Countach” (koon-tash) in the Piedemontese dialect in rural Italy is the equivalent of the modern-day English expression WTF.

The story goes that when Lamborghini was testing prototypes in the area in the 1970s, bemused locals would exclaim “countach!” as the futuristic (at that time) supercar roared by.

Perhaps Lamborghini can continue this tradition and abandon the safe, corporate “Aventador” and name their new model, the WTF?